1. Your new blog posts
2. Someone else’s blog post
3. An article you’ve written
4. An article from somewhere else
5. A video demonstration
6. A funny or controversial video
7. Before and after photos of work you’ve done
8. Humorous or inspiring photos
9. Client success stories/case studies
10. Free ebook
11. Special report
12. White paper
13. Upcoming event announcement
14. Live reports from an event you are currently attending
15. Book reviews/recommendations
16. Recommended products
17. Recommended services
18. Tips for doing something better
19. How-to suggestions
20. A series of related posts
21. Recent media coverage you have received
22. Inspirational advice (preferably your own, motivational quotes are over-used online)
23. Forward someone else’s update (with proper credit attribution)
24. Breaking news alerts
25. Leads for opportunities (media, clients, etc.)
26. Requests for participation (guest posts on your blog, speaker for an event you’re hosting, etc.)
27. Interesting photo from a recent event
28. Teleseminar/Webinar invitation
29. Contest announcements
30. Special sales, offers and discounts (delivered sparingly)
31. Request for audience feedback
32. A compelling question you want answered
33. Anything offered for free
34. Insider tips that people won’t find anywhere else
35. Your opinion on just about anything with target audience appeal
